Blue Stahli - Quartz (Album Campaign)

Album cover

Out now social image

Track list social image

Website/social header image

Website/social slider image

Initial teaser "something is coming" for unannounced album release

Teaser animation revealing unannounced album coming soon, except it glitches out and starts over

Teaser animation revealing new artist logo over top of older branding (swirl)

Teaser animation revealing branding iconography for not one album but a trilogy

Merch social post

Merch website slider

Merch design mockup

The first album in Blue Stahli's Deadchannel Trilogy

This album was dropped in its entirety unannounced on Blue Stahli's fan-base after a lengthy period of time without releasing new music. Early in the planning for this album it was decided to instead release a trilogy of albums back to back to back over a period of months. The artist having not done much social posting in a while, and us having decided we wanted to drop the album in full, we decided and created several cryptic teasers to incite hype on social channels that *something is coming*.

I created every piece of album related artwork, social post, a new website with merch store, all merch items and mockups, teaser animations, promos, and probably more I'm forgetting for this entire trilogy of albums. The entire trilogy project lasted roughly 10 months, April 2020 through February 2021, this is how I/we spent the majority of the worldwide Coronavirus pandemic, lockdowns, etc and it was one of my favorite creative experiences of my life.

Make sure to check out the other albums from Blue Stahli's "Deadchannel trilogy" in my profile, as well as the other Deadchannel pieces and projects I've added.

If interested, you can listen to this album here: https://bluestahli.ffm.to/quartz.owe